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Code of Ethics

1. Introduction

The Kiteline Code of Ethics describes the core values of Kiteline (Our Core Values), and ethical principles and ethical standards of behaviour for all Kiteline Professionals (see definitions).

The Code of Ethics serves to uphold the integrity of Kiteline by:

  • Setting standards of conduct consistent with Kiteline core values and ethical principles; and
  • Guiding ethical reflection, education, and decision-making.

The Kiteline Code of Ethics applies when Kiteline Professionals represent themselves as such, in any kind of coaching-related interaction. This is regardless of whether a coaching Relationship (see definitions) has been established.

The challenge of working ethically means that Kiteline Professionals will inevitably encounter situations that require responses to unexpected issues, resolution of dilemmas and solutions to problems. This Code of Ethics is intended to assist those persons subject to the Code by directing them to the variety of ethical factors that may need to be taken into consideration and helping to identify alternative ways of approaching ethical behaviour.

Kiteline Professionals who accept the Code of Ethics strive to be ethical, even when doing so involves making difficult decisions or acting courageously.

2. Key Definitions

  • “Client”—the individual or team/group being coached, the coach being mentored or supervised, or the coach or the student coach being trained.
  • “Coaching”- partnering with Clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.
  • “Coaching Relationship”—a relationship that is established by the Kiteline Professional and the Client(s)/Sponsor(s) under an agreement or a contract that defines the responsibilities and expectations of each party.
  • “Code”—Kiteline Code of Ethics
  • “Confidentiality”—protection of any information obtained around the coaching engagement unless consent to release is given.
  • “Conflict of Interest”—a situation in which a Kiteline Professional is involved in multiple interests where serving one interest could work against or be in conflict with another. This could be financial, personal or otherwise.
  • “Equality”—a situation in which all people experience inclusion, access to resources and opportunity, regardless of their race, ethnicity, national origin, color, gender, sexual orientation, gender identity, age, religion, immigration status, mental or physical disability, and other areas of human difference.
  • “Kiteline Professional”—individuals contracted with Kiteline to provide coaching services to its Clients.
  • “Sponsor”—the entity (including its representatives) paying for the coaching services to be provided (e.g. an employer paying Kiteline on behalf of an employee who gets coaching from us).
  • “Systemic equality”—gender equality, race equality and other forms of equality that are institutionalized in the ethics, core values, policies, structures, and cultures of communities, organisations, nations and society.

3. Kiteline Core Values and Ethical Principles

The Kiteline Code of Ethics is based on Our Core Values and the actions that flow from them. All values are equally important and support one another. These values are aspirational and should be used as a way to understand and interpret the standards. All Kiteline Professionals are expected to showcase and propagate these Values in all their interactions.

4. Ethical Standards

The following ethical standards are applied to the professional activities of Kiteline Professionals:

Section I - Responsibility to clients

As a Kiteline Professional, I:

  1. Understand that Kiteline’s clients have most likely been facing a serious illness, either themselves or in their immediate circle of friends or family. Our clients may be vulnerable. Kiteline Professionals will not provide any misleading information around the prevention, diagnosis or treatment of any disease, illness or condition.

  2. Explain and ensure that, prior to or at the initial meeting, my coaching Client(s) and, if applicable, Sponsor(s) understand the nature and potential value of coaching, the nature and limits of confidentiality, financial arrangements, and any other terms of the coaching agreement.

  3. Adhere to Kiteline’s service agreement/contract regarding the roles, responsibilities and rights of all parties involved with my Client(s) and Sponsor(s) prior to the commencement of services.

  4. Maintain the strictest levels of confidentiality with all parties as agreed upon. I am aware of and agree to comply with all applicable laws that pertain to personal data and communications.

  5. Have a clear understanding about how information is exchanged among all parties involved during all coaching interactions.

  6. Have a clear understanding with both Clients and, if applicable, Sponsors or interested parties about the conditions under which information will not be kept confidential (e.g., illegal activity, if required by law, pursuant to valid court order or subpoena; imminent or likely risk of danger to self or to others; etc.). Where I reasonably believe one of the above circumstances is applicable, I may need to inform appropriate authorities.

  7. Maintain, store and dispose of any records, including electronic files and communications, created during my professional interactions in a manner that promotes confidentiality, security and privacy and complies with any applicable laws and agreements. Furthermore, I seek to make proper use of emerging and growing technological developments that are being used in coaching services (technology assisted coaching services) and be aware how various ethical standards apply to them.

  8. Remain alert to indications that there might be a shift in the value received from the coaching relationship. If so, make a change in the relationship or encourage the Client(s)/Sponsor(s) to seek another coach, seek another professional or use a different resource.

  9. Respect all parties’ right to terminate the coaching relationship at any point for any reason during the coaching process subject to the provisions of the agreement.

  10. Am sensitive to the implications of having multiple contracts and relationships with the same Client(s) and, if applicable, Sponsor(s) at the same time in order to avoid conflict of interest situations.

  11. Am aware of and actively manage any power or status difference between the Client and me that may be caused by cultural, relational, psychological or contextual issues.

  12. Disclose to my Clients the potential receipt of compensation, and other benefits I may receive for referring my Clients to third parties.

  13. Assure consistent quality of coaching regardless of the amount or form of agreed compensation in any relationship.

Section II - Responsibility to practice and performance

As a Kiteline Professional, I:

  1. Adhere to the Kiteline Code of Ethics in all my interactions. When I become aware of a possible breach of the Code by myself or I recognize unethical behaviour in another Kiteline Professional, I respectfully raise the matter with those involved. If this does not resolve the matter, I refer it to a formal authority (e.g., Kiteline Executive Team) for resolution.

  2. Commit to excellence through continued personal, professional and ethical development.

  3. Recognize my personal limitations or circumstances that may impair, conflict with or interfere with my coaching performance or my professional coaching relationships. I will reach out for support to determine the action to be taken and, if necessary, promptly seek relevant professional guidance. This may include suspending or terminating my coaching contract and/or relationship(s).

  4. Resolve any conflict of interest or potential conflict of interest by working through the issue with relevant parties, seeking professional assistance, or suspending temporarily or ending the professional relationship.

  5. Maintain the privacy of Kiteline customers and use their contact information (email addresses, telephone numbers, and so on) only as authorized by Kiteline or the customer.

Section III – Responsibility to professionalism

As a Kiteline Professional, I:

  1. Identify accurately my coaching qualifications, my level of coaching competency, expertise, experience, training, certifications and credentials.

  2. Make verbal and written statements that are true and accurate about what I offer as a Kiteline Professional, what is offered by Kiteline, the coaching profession, and the potential value of coaching.

  3. Communicate and create awareness with those who need to be informed of the ethical responsibilities established by this Code.

  4. Hold responsibility for being aware of and setting clear, appropriate and culturally sensitive boundaries that govern interactions, physical or otherwise.

  5. Do not participate in any sexual or romantic engagement with Client(s) or Sponsor(s). I will be ever mindful of the level of intimacy appropriate for the relationship. I take the appropriate action to address the issue or cancel the engagement.

Section IV - Responsibility to society

As a Kiteline Professional, I:

  1. Avoid discrimination by maintaining fairness and equality in all activities and operations, while respecting local rules and cultural practices. This includes, but is not limited to, discrimination on the basis of age, race, gender expression, ethnicity, sexual orientation, religion, national origin, disability or military status.

  2. Recognize and honor the contributions and intellectual property of others, only claiming ownership of my own material. I understand that a breach of this standard may subject me to legal remedy by a third party.

  3. Am honest and work within recognized scientific standards, applicable subject guidelines and boundaries of my competence when conducting and reporting research.

  4. Am aware of my and my clients’ impact on society. I adhere to the philosophy of

"doing good," versus "avoiding bad."

5. Pledge of Ethics of Kiteline Professionals:

As a Kiteline Professional, in accordance with the Standards of the Kiteline Code of Ethics, I acknowledge and agree to fulfill my ethical and legal obligations to my coaching Client(s), Sponsor(s), colleagues and to the public at large.

If I breach any part of the Kiteline Code of Ethics, I agree that Kiteline in its sole discretion may hold me accountable for so doing. I further agree that my accountability to Kiteline for any breach may include sanctions, such as mandatory additional coach training or other education or loss of my position as a Kiteline Coach.

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